Shaping means to change something, making it suitable for a new use or situation.
You may have a basic message, but it must be shaped differently for different audiences. For example, a company has both customers and investors. There may be a lot of overlap in the material you want to present to them—such as the services you offer and the products you sell—but you may want to shape the message differently for people who are buying your products and services versus people who are considering buying stock in your company.
Browse some examples of my work
Please review these examples of my work. My portfolio is divided into these sections: case studies, columns & articles; brochures & collateral; websites; and, newsletters (online and printed).